skilled hand that wisely moulds and the faithful brush that
imitates the nature with its divine and frightful nature that
destroys and creates. Here, where Franceso Biagioli lit his
furnaces, the art of Master Giorgio is renewed, who from the
simple clay, and finding gems in it, stopped the rays reaching
captivatedly the sun.
The Company "La Mastro Giorgio" is to be considered
among the most ancient and prestigious majolica companies
in Umbria, even though its ownership and trademark have had
various interruptions and changes during the three hundred
years of activity.
The most recent history of the company started in the early
years of 1900 with the trademark CAM (Artistic Pottery by
Mastro Giorgio). Marsilio Biagioli (1912-1980) and Giovanni
Notari together have become the protagonists of the whole
production for more than twenty years of the whole production.
In this period the shapes of objects worked on a lathe and
the baking techniques, also lustre technique, were renewed
for the application of new decorations. This kind of production
was significant up to the ‘40s, together with the cold
glazed "fiorato Gubbio", a decoration composed of
leaves and flowers on shoots and arabesques of eastern origin.
In the ‘50s after the war events the new factory was
founded under the name of "La Mastro Giorgio" and
exclusively owned by Biagioli. The production took on Renaissance
and Baroque decorations by introducing blue, copper-flake
green and black backgrounds. The commercial network began
to spread both over the domestic market and timidly over the
In the ‘60s and ’70s shaped models were introduced
by developing the casting technique. The decorations were
further enriched with historical and mythological subjects
such as dragons, griffins, garlands and baskets. It was the
time when the Gubbio pottery from the XVIth cent. to the Neoclassical
period was reappraised. Considerably important was the success
achieved through the introduction of decorations with red
or blue roses and a blue volute frame.
In 1980 ownership passed to the son Professor Valentino Biagioli
that started to realize the shapes and decorations belonging
to the historical tradition with much more aesthetical precision.
Moreover, he enriched the production with new style lines.
The "bottega" started to produce panels, vases,
amphoras and plates of Naif and Liberty style with mythological
subjects such as the hunting Diana and the Peacock. A modern
production line was also developed in collaboration with some
important contemporary artists such as: Trebbiani, Nespolo,
Brindisi, Schifano, Minguzzi, Monachesi, and others. In this
period the colouring of frames was changed and the cold glazing,
a specific characteristic, was fixed through a third baking
process, thus making it irreversible. It has been possible
to develop adequate production lines producing objects of
domestic use and for outdoor furniture.
Today the pottery by La Mastro Giorgio is known and appreciated
in the world for its quality and precious aesthetical aspect.
The factory has always been considered as a reference for
the traditional production of Umbrian ceramics. In the ‘90s
the collaboration with the children Sabrina,
Andrea and Paolo started, in order to assure the continuity
of a tradition that has contributed to make the name of Gubbio’s
ceramics known in the world.